Monday, September 10, 2007
TBG Reviews Taco Bell's Cheesy Beefy Melt
If you watched even a minute of football this past weekend, you probably saw the above commercial at least once. I'm not really sure what our friends at Taco Bell were going for, as this ad campaign appears to be an ode to fellatio's final moments. Still, if it's a new menu item, I wouldn't be doing my blog-job if I didn't ingest one for all of you.
And, in your marketing shocker of the week, the amount of cheese in mine was nowhere near the mountain of ooze n' goo that they chew in the commercial. In fact, I had a hard time finding anything amongst the seasoned ground beef, "Spanish" rice, sour cream and guacamole that could even be melted. A thin sprinkling of shredded cheese was layered throughout, but it wasn't any more than you'd expect from what is essentially a beef n' rice burrito.
Menu price is $1.99, which is just barely acceptable for an edible, if unspectacular new menu option. BTW, Taco Bell's beef n' potato burrito ($1.29) remains the best damn value on their menu. TB's take on the hole-in-the-wall Mexican restaurant classic is one of the best "after drinking" meals that you'll find. Get two and thank me in the morning.