My friends at Carl's Jr. introduced a new menu item last week and on Wednesday, I pulled the Bootlegmobile into my local drive-thru just so I could try their Patty Melt.
Served on grilled rye bread, then topped with two slices of American cheese and grilled onions, this was a pretty damn good fast food take on the classic diner sandwich. I would've personally gone all-the-way authentic and substituted Swiss cheese for the "processed cheese food" and there could've been a few more onions on the one I ordered, but otherwise it's another winner for Carl's Jr.
Now, that they have their marketable sound bite from me, let's talk about their new Patty Melt ad campaign. As one or two of you know, my degree is actually in marketing. Consequently, if I'd actually seen the below commercial before I ordered, I'd have probably gone back to Burger King.
(1) It's not funny. Not even remotely so.
(2) It barely mentions the product.
(3) It attempts to sell a sandwich by focusing on the bread.
But, I believe one of the guys is untalented Houston rapper Paul Wall (who also took my order last night) so all is not lost.