Wednesday, June 30, 2010
AiAA: Hardee's "Guys Don't Bake" Biscuit Commercial
Christmas 2008. That was the last time I commandeered the kitchen inside Stately Bootleg Manor for the purposes of baking. And, honestly, any recipe this easy should be cooked inside an age-appropriate appliance.
Earlier this week, my six-year-old son Jalen volunteered me to bake two Tollhouse pies for his school's annual summer sleepover next Friday. Jalen's generosity with my free time was mined for several minutes of comic fodder amongst the faculty when I dropped him off this morning. But, I know my way around a kitchen and Tollhouse pie doesn't exactly require the skilled hands one would need for preparing, say, fugu.
Flashback to Father's Day weekend. I'm watching the St. Louis feed of the A's v. Cardinals series, as this commercial aired several times during the Sunday afternoon game.
NASCAR trash talking? It seems like there'd be less material for mocking here than there is between rival fans from Ohio State/Michigan or New York/Boston, but whatever.
An African-American NASCAR fan? Uh, yeah…let's just move on, longtime readers. Let's just move on.
Why does everyone in the room seem so surprised when the biscuits are brought in? Are they suffering from four simultaneous sinus infections? Is that why these guys can't pick up the scent of biscuits baking, along with traditional Midwestern summer aromas like Anheuser-Busch, barbecues and Nelly videos?
And, the most unrealistic moment? There isn't a black man on earth who'd let antiquated gender roles get between him and a good-ass biscuit.
Guys DO bake, Hardee's. I'm genuinely offended at your stereotypical ad campaign.
Tell you what: All is forgiven if you start selling the Chicken Biscuit at your Carl's Jr. sister restaurants here on the west coast.